Behalve in China is er ook bij de Britten sprake van een koopgolf voor dure Franse wijnen. Dat constateert Garry Boom, managing director van Bordeaux Index in de Britse Telegraph:

“The turnover of UK market for fine wine has almost doubled in 2010.
Fine wines are booming in the UK as well as in China
There have been strong increases in demand for almost every major fine wine region, especially Champagne
Although the 2009 Bordeaux En-Primeur and increasing prices have contributed to some extent, the UK market is the healthiest it has been in a number of years.
In addition to Bordeaux, there have been strong increases in demand for almost every major fine wine region, especially Champagne.
UK buyers are buying fine wine both as an investment, and to drink.
Sales via direct investment companies have increased significantly but not out of proportion to overall turnover.
Sales of first growths excluding Chateau Latour are still markedly skewed towards Asia”, aldus Boom