De digitale revolutie in de wijnwereld kent amper grenzen. Of het bedrijfsleven er nu klaar voor is of niet, er zijn nu al 450 wijn-applicaties voor i-Phones en andere mobiele communicatiemiddelen. Dat is het zesvoudige van het aantal anderhalf jaar geleden. En alleen al vorig jaar werden 14 miljoen online gesprekken over wijn geregistreerd. Lees wat The Wine Club erover zegt:

Digital Revolution Takes Wine World by StormA digital revolution is sweeping the wine world whether the industry is ready for it or not.

According to a recent survey, more than 450 wine-related applications are now available on the iPhone and other mobile devices — more than six times the number that existed only 18 months ago.

Last year, people on Facebook, Twitter and other social media had 14 million online conversations about wine, providing recommendations, reviewing vintages and suggesting the best wineries to visit, said Paul Mabray, chief strategy officer for VinTank, a Napa consulting firm.

Social media and mobile technology, which have garnered widespread coverage for playing a key role in the Arab uprisings, are now quietly usurping the wine industry's traditional marketing powers and fueling a revolt among the hordes of casual wine drinkers.

“As an industry, we can no longer ignore digital,” Mabray said. “We now live in a Google economy.”

Some wine executives, such as John Jordan at Jordan Vineyard & Winery in Healdsburg, are already more than two years into implementing their digital strategies.

“It's a constantly evolving, messy thing,” said Jordan, the winery's chief executive officer. “But technology makes it possible for a company to really become customer centric.”