Sue Birch, CEO of Wines of South Africa (WOSA), laat weten dat Sara Channell, die wij al eerder ontmoetten bij een proeverij van Poot Agenturen in Voorschoten, is benoemd tot marketing manager Benelux voor WOSA. Ze volgt Anette Badenhorst op die naar de Verenigde Staten vertrekt. Sue’s e-mail luidt als volgt:
 

WOSA is delighted to announce that Sara Channell has been appointed, as from 1 January 2012, to be the new Market Manager for the Benelux where she will take over all responsibilities for this market from Annette Badenhorst (whom will be moving to the USA to open a WOSA office in NY). Annette and Sara are already busy with a comprehensive handover to ensure that this change will take place as smoothly as possible.

Sara is South African but has lived in the Netherlands for more than a decade. She has extensive experience with working with Dutch wine importers (Great Grapes, Baarsma, Poot Agenturen) and is also a highly qualified wine expert. Among other wine qualifications, she was a lecturer at the Cape Wine Academy. Sara also worked in England for a while at Raisin Social, one of the largest importers of South African wines in the UK. She knows the Dutch and Belgian wine markets very well, speaks fluent Dutch, German and French, and already has strong relationships with the press, the trade and sommelier guilds. We are very happy to have her on board.

Thank you for the support you have given Annette, and we are sure you will enjoy working with Sara from next year.

All the very best,

SU BIRCH
CEO
Wines of South Africa