Zoeken in WijnWijs.eu

Weekdeals (300x250)

Wie is online?

We hebben 95 gasten en geen leden online

RSS-feed

Please update your Flash Player to view content.

Klik op de foto's voor een vergroting.


 

Wijnglas breekt door als verpakking

altWat er al niet voor wijnverpakkingen zijn verzonnen. En weer afgeschaft. Maar wijn verpakt in een glas verkopen, dat is nieuw voor het warenhuiswezen. De Britten begonnen ermee. En zie: het glas breekt door, al is het van plastic. Verneem wat onze nog ongebroken correspondent daarover meldt:...

"As if boxed wine and mini-bottles weren't controversial enough now we have wine packaged in individual glasses. Marks & Spencer debuted the individual serving sizes called "Le Froglet" in the UK this summer and has now started offering them in Hong Kong at their M&S food shop in Wanchai. A sign that they're doing well? Perhaps. M&S reports that more than one glass is sold every minute.

Although the glasses are, of course, not really glass. It took 18 months of development to come up with the design, which includes a plastic wine glass, a leak-proof paper top, and even "inert filling technology" to keep the wine from being exposed to oxygen inside the packaging. The single-serve glasses are geared to impromptu picnickers or people who want just one glass with dinner and according to the WSJ they actually taste better than expected, as long as you don't let them sit too long after opening. Le Froglet comes in three flavors, Shiraz, Ros

Plaats reactie


Beveiligingscode
Vernieuwen