Voor het eerst in een kwart eeuw is het wijnverbruik in de Verenigde staten teruggelopen. Maar in volume en waarde viel er een stijging te noteren. De cijfers: verbruik daalde met 0,9%, volume met 0,3 en waarde met 2,5%. Het verbruik van bubbelwijn steeg het afgelopen jaar met 4%.
The consumption of wine in the US decreased by 0.9% in 2019, the first such fall in 25 years, however total volume and value sales of alcohol rose, with distilled spirits and RTD products picking up the slack.
Drinks industry analyst IWSR reported that sales of alcoholic drinks in the US were up 0.3% by volume and by 2.5% by value (to total US$167bn) in 2019.
The fall in overall wine consumption was reported in spite of a strong year for sparkling wine, which grew by almost 4% in the US last year.
However the still wine category, which fell by 1.5%, dragged the performance of the category down. The IWSR noted that the last fall in volume sales was recorded in 1994.
The wine category accounts for around 11% of the total alcoholic drinks market in the US, well behind the share of beer, which represents the majority of alcohol sold in the US.