There is no end to the success of rosé wines in Provence. Producers and wine merchants are already thinking of next summer. Many producers in Provence will have sold their vintage 2018 before Christmas.
And prices for Cote de Provence rosé continue to rise. The wholesale purchase price of 350 euros per hectolitre – bulk wine price – is an increase of 30% since last year and quite a lot more than most other French wine regions can expect.
Negociants chase wine to satisfy the export market, which shows no signs of a slowdown. They have difficulties finding sufficient volumes. The first boats to the United States with Provence rosé for the summer of 2019 left mid-December.
It makes us think of Champagne where the production capacity is used at 100% (they cannot plant more) and instead the producers are selling products at higher prices to balance demand.
(Source: BK Wine /Vitisphère)